[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sestina.sk\/uber\/#Article","mainEntityOfPage":"https:\/\/www.sestina.sk\/uber\/","headline":"Uber","name":"Uber","description":"V\u00a0s\u00fa\u010dasnosti nadn\u00e1rodn\u00fa korpor\u00e1ciu zalo\u017eili v\u00a0roku 2009 Travis Kalanick a\u00a0Garett Camp. Z\u00e1kladnou ideou nov\u00e9ho podnikate\u013esk\u00e9ho pl\u00e1nu bolo umo\u017eni\u0165 \u013eu\u010fom komfortn\u00fa a\u00a0z\u00e1rove\u0148 cenovo dostupn\u00fa prepravu. Realiz\u00e1cia pl\u00e1nu bola ve\u013emi \u00faspe\u0161n\u00e1, dnes toti\u017e Uber operuje vo viac ne\u017e 150 krajin\u00e1ch a 750 mest\u00e1ch. Celkov\u00fd po\u010det u\u017e\u00edvate\u013eov sa odhaduje na viac ne\u017e 110 mili\u00f3nov. …","datePublished":"2019-11-07","dateModified":"2019-11-07","author":{"@type":"Person","@id":"https:\/\/www.sestina.sk\/author\/#Person","name":"","url":"https:\/\/www.sestina.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c61c2d82e330ff9c70cf023b4c62d411e8407bcb38f85df591fa270717754b44?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c61c2d82e330ff9c70cf023b4c62d411e8407bcb38f85df591fa270717754b44?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sestina.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sestina.sk\/wp-content\/uploads\/img_a300484_w16587_t1557596255.jpg","url":"https:\/\/www.sestina.sk\/wp-content\/uploads\/img_a300484_w16587_t1557596255.jpg","height":0,"width":0},"url":"https:\/\/www.sestina.sk\/uber\/","wordCount":380,"articleBody":"V\u00a0s\u00fa\u010dasnosti nadn\u00e1rodn\u00fa korpor\u00e1ciu zalo\u017eili v\u00a0roku 2009 Travis Kalanick a\u00a0Garett Camp. Z\u00e1kladnou ideou nov\u00e9ho podnikate\u013esk\u00e9ho pl\u00e1nu bolo umo\u017eni\u0165 \u013eu\u010fom komfortn\u00fa a\u00a0z\u00e1rove\u0148 cenovo dostupn\u00fa prepravu.Realiz\u00e1cia pl\u00e1nu bola ve\u013emi \u00faspe\u0161n\u00e1, dnes toti\u017e Uber operuje vo viac ne\u017e 150 krajin\u00e1ch a 750 mest\u00e1ch. Celkov\u00fd po\u010det u\u017e\u00edvate\u013eov sa odhaduje na viac ne\u017e 110 mili\u00f3nov. Pribli\u017ene 15 percent tr\u017eieb tvoria letiskov\u00e9 transfery.N\u00e1zov sa zo slangovej angli\u010dtiny preklad\u00e1 ako najlep\u0161\u00ed, ten zas vych\u00e1dza z\u00a0nemeck\u00e9ho slova \u00fcber, \u010do v\u00a0preklade znamen\u00e1 nad alebo hore.Poskytovan\u00e9 slu\u017ebyFirma prim\u00e1rne umo\u017e\u0148uje objednanie transportu osobn\u00fdm automobilom. Predstavuje tak priamu konkurenciu pre klasick\u00fa taxislu\u017ebu. Za posledn\u00e9 roky sa v\u0161ak pole p\u00f4sobnosti roz\u0161\u00edrilo aj na dovoz jedla a\u00a0syst\u00e9m zdie\u013eania bicyklov.Princ\u00edpSpotrebitelia vlastniaci smartphone si m\u00f4\u017eu o\u00a0jazdu za\u017eiada\u0165 pomocou mobilnej aplik\u00e1cie. \u017diados\u0165 je n\u00e1sledne vidite\u013en\u00e1 vodi\u010dom v\u00a0sieti. V\u0161etko ostatn\u00e9 z\u00e1vis\u00ed na dohode, vr\u00e1tane v\u00fd\u0161ky a\u00a0sp\u00f4sobu prevedenia platby.Obchodn\u00e1 strat\u00e9gia\u00a0\u0160of\u00e9ri nie s\u00fa profesion\u00e1lni taxik\u00e1ri. Jedn\u00e1 sa o\u00a0be\u017en\u00fdch, \u010dasto zamestnan\u00fdch \u013eud\u00ed, ktor\u00ed vo svojom vo\u013enom \u010dase pou\u017e\u00edvaj\u00fa s\u00fakromn\u00fd osobn\u00fd automobil pre \u00fa\u010dely z\u00e1robku. Vzh\u013eadom k\u00a0tomu, \u017ee nemusia ma\u0165 a\u00a0t\u00fdm p\u00e1dom ani nemaj\u00fa licenciu na prev\u00e1dzkovanie taxislu\u017eby, ceny s\u00fa ni\u017e\u0161ie.\u00a0Uber je jedn\u00fdm z\u00a0najv\u00fdznamnej\u0161\u00edch predstavite\u013eov ekonomick\u00e9ho princ\u00edpu zn\u00e1meho ako zdie\u013ean\u00e1 ekonomika. Model je zalo\u017een\u00fd na po\u017ei\u010diavan\u00ed alebo pren\u00e1jme produktov, ktor\u00e9 s\u00fa pre vlastn\u00fa potrebu alebo podnikate\u013esk\u00fd z\u00e1mer pou\u017e\u00edvan\u00e9 len ur\u010dit\u00fd \u010das. Vo vo\u013enom \u010dase b\u00fdvaj\u00fa po\u017ei\u010diavan\u00e9 alebo prenaj\u00edman\u00e9 in\u00fdm subjektom.Ot\u00e1zka pr\u00e1vaSpolo\u010dnosti zameran\u00e9 na prev\u00e1dzkovanie taxislu\u017eieb sa \u010dasto vo\u010di Uberu vyhradzuj\u00fa, ozna\u010duj\u00fa ho za neleg\u00e1lny a\u00a0nebezpe\u010dn\u00fd, preto\u017ee vodi\u010di nemaj\u00fa licenciu a\u00a0neodv\u00e1dzaj\u00fa za to da\u0148. V\u00a0niektor\u00fdch krajin\u00e1ch Eur\u00f3py bolo toto podnikanie zak\u00e1zan\u00e9 (\u0160panielsko) a\u00a0v\u00a0niektor\u00fdch je t\u00e9mou v\u00e1\u017enych pr\u00e1vnick\u00fdch deb\u00e1t.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Uber","item":"https:\/\/www.sestina.sk\/uber\/#breadcrumbitem"}]}]